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THE REAL VALUE OF JOINING A CHAMBER

 

Major Impact on Small Businesses Small businesses represent the largest segment of most local chamber membership rolls, and the study indicates that chamber membership has consistent and powerful benefits for small business members. If respondents know that a small business is a member of its local chamber, the business enjoys:

  • a 49% increase in its consumer favorability rating
  • a 73% increase in consumer awareness
  • a 68% increase in its local reputation
  • an 80% increase in the likelihood that consumers will patronize the business in the future.

The Real Value of Joining a Local Chamber of Commerce – A Research Study, The Schapiro Group